PPC Advertising versus buying traffic to your site, which is better?

Have you been looking at ways to increase traffic to your website? Are you considering both PPC (Pay-Per-Click)advertising and buying traffic to your site, but are not sure which is better?

Here are a few reasons why you may want to think about buying traffic to your site before anything else. After all, if getting a high conversion rate is important to you, then buying traffic will definitely get that for you.

Buying traffic is targeted — While companies that sell PPC advertising will tell you the traffic you will get is targeted, in many cases it is not. That means, when someone clicks on one of your ads, even though you have to pay for that click, there is still a high chance they will have zero interest in what your site has to offer.

When you buy traffic, however, it is just that — targeted. That means you are sent specific types of people from certain areas of the world and with particular interests that align with your site.

A higher rate of conversion — When you buy targeted traffic, you will often notice your conversion rate is higher. That rate is usually higher whether you want people to click on ads you have on your site, or if you are selling a product and want them to buy it.

This is due to the people arriving on your site from bought targeted traffic being interested in what you are selling. When you pay for PPC advertising, however, you may get more traffic but if it is traffic that does not convert, it is not much use to you. Not bad, eh?

The cost of PPC advertising versus buying traffic — In many respects, it makes more sense to buy traffic to your site, particularly when you look at the cost per person.

After all, when you can get 10,000 new people to visit your site for less than 50 dollars, and a good percentage of them will convert, why would you pay several hundred dollars in PPC advertising for the same thing.

PPC advertising is open to abuse and click fraud — One of the big disadvantages is that PPC advertising is open to click fraud.

What that means is, even though you have to pay every time someone clicks on your ad, there will always be a percentage of people who are just clicking on ads so you have to spend money.

Whether that is one of your competitors, someone who does not like you or someone who hates your site or what you are selling. Every PPC advertising campaign always has a percentage of clicks that are fraud.

With buying traffic to your site, however, you are guaranteed the number of people you pay for, so you know every person that visits your site came there legitimately.

PPC advertising can have some benefits when it comes to getting more traffic to your site but, if you want a guarantee of more people for the least amount of money and less fraud, most of the time buying traffic is the safer bet.