,

PPC Advertising versus buying traffic to your site, which is better?

Have you been looking at ways to increase traffic to your website? Are you considering both PPC (Pay-Per-Click)advertising and buying traffic to your site, but are not sure which is better?

Here are a few reasons why you may want to think about buying traffic to your site before anything else. After all, if getting a high conversion rate is important to you, then buying traffic will definitely get that for you.

Buying traffic is targeted — While companies that sell PPC advertising will tell you the traffic you will get is targeted, in many cases it is not. That means, when someone clicks on one of your ads, even though you have to pay for that click, there is still a high chance they will have zero interest in what your site has to offer.

When you buy traffic, however, it is just that — targeted. That means you are sent specific types of people from certain areas of the world and with particular interests that align with your site.

A higher rate of conversion — When you buy targeted traffic, you will often notice your conversion rate is higher. That rate is usually higher whether you want people to click on ads you have on your site, or if you are selling a product and want them to buy it.

This is due to the people arriving on your site from bought targeted traffic being interested in what you are selling. When you pay for PPC advertising, however, you may get more traffic but if it is traffic that does not convert, it is not much use to you. Not bad, eh?

The cost of PPC advertising versus buying traffic — In many respects, it makes more sense to buy traffic to your site, particularly when you look at the cost per person.

After all, when you can get 10,000 new people to visit your site for less than 50 dollars, and a good percentage of them will convert, why would you pay several hundred dollars in PPC advertising for the same thing.

PPC advertising is open to abuse and click fraud — One of the big disadvantages is that PPC advertising is open to click fraud.

What that means is, even though you have to pay every time someone clicks on your ad, there will always be a percentage of people who are just clicking on ads so you have to spend money.

Whether that is one of your competitors, someone who does not like you or someone who hates your site or what you are selling. Every PPC advertising campaign always has a percentage of clicks that are fraud.

With buying traffic to your site, however, you are guaranteed the number of people you pay for, so you know every person that visits your site came there legitimately.

PPC advertising can have some benefits when it comes to getting more traffic to your site but, if you want a guarantee of more people for the least amount of money and less fraud, most of the time buying traffic is the safer bet.

5 Reasons To Hire A SEO Expert

Back when SEO first appeared, many companies didn’t see the need for an expert to come into their office and explain the importance of SEO. Although this was the mindset of many small companies, that has now changed thanks in part to Google’s algorithm constantly being updated. Because of these constant updates, SEO is now more complex than ever before. These updates also allowed to weed out techniques that were once considered legit.

Many online companies today have been feeling the effects of the Google update’s EMD, Panda, and Penguin. Some company marketers have even come close to throwing in the towel when it comes to using SEO on Google. This is why it would be a great benefit to hire an SEO expert. But this isn’t the only benefit. Below, we have 5 more benefits of hiring an SEO expert for your website.

Strategies Are Properly Executed

Today, many business owners are not too familiar with SEO and how it gets implemented to make their website stand out from the crowd. They may understand the strategies, but the implementation seems to be out of their league. This can be caused by being confused on how they are to properly execute the SEO strategies.

An SEO Expert Can Develop Better Links

Having great links is vital in today’s online marketplace. Not only do great links generate the needed traffic for a business to thrive, but they also create higher rankings for your site. When building links, you need to keep in mind of which type of links your industry uses and the importance of their use. The easiest way to know which links are used in your industry is by comparing yours to your competitors and then strategize on using the same type.

Having an SEO expert tackle this task for you will free up a lot of time as compared to if you decided to do it on your own. So while an SEO expert is hard at work creating those eye-catching links, you can be hard at work handling other important business.

SEO Experts Have The Latest Know How

A great SEO expert has SEO running through their veins. These are the experts that you need on your team. They will have the latest information concerning the use of SEO and can integrate that information. They also are always thinking ahead so there will be no surprises as well as any unforeseen updates which Google may present.

So remember, just because you have learned how to properly implemented your site’s SEO, you might find it difficult to maintain once your business broadens in your market.

They Can Convert Leads Into Sales

Having an SEO expert on staff can easily help your company turn your leads and website visitors into profits. That is what you want, right? Well, for this to occur, all your SEO expert has to do is ensure that your site continues to authorize conversions.

SEO experts have profound landing page skill, can monitor the trends of keywords, analyze the interaction of your users and use funnels for conversions, having this knowledge will without a doubt increase your site’s amount of conversions.

Continuous Amount of Support

Your SEO expert will always be available, all you have to do is pick up the phone whenever you have a doubt or a question about your site’s SEO. Having this asset will allow you to sleep easier at night knowing that your SEO is in great hands.

How to Optimize Your Website

Search Engine Optimization (SEO) is an organic or natural way of optimizing your website to generate more traffic. Website optimization is unpaid but highly competitive. There are multiple ways to go about website optimization. Most pertinent of them are discussed at length below.

Include Metadata

Metadata can be best described as being the information about the data. It is inclusive of a number of elements such as title, short description, keywords, tags, and author’s name. These are the descriptive elements, which make your website appear in search engine by aiding the search engine in discovering and identifying the data that is being searched for by the visitor. Make sure you write Meta description the best way you can for, it is most commonly used by the search engines to describe the particular website in search results. In order to optimize your images, include keywords in their description to help search bots identify them.

Research Keywords

Look for the keywords, which are most relevant to the content appearing on your website. These keywords include the search terms, which are most popular among searchers. Web surfers look for an item in search engines by not writing the complete statements but by typing the specific keywords. There are a good number of online services that can help you evaluate the popularity of specific search terms. WordTracker, KeywordTool, and KeywordSpy are the software which can help you with popular keyword suggestions.

Placing the keywords strategically

No amount of keyword-richness can be of any good until and unless, it is done strategically. To place the keyword strategically is the key to doing well with search engine rankings. You have the liberty of using keywords on your homepage generously. It is important to include the keywords in title tags, Meta tags, and header tags. Another tactic to optimize your website is to add the keywords to the URL of pages available on your website. Anchor text, which is meant to describe links, can also be loaded with keywords to attract more traffic to your website.

Make linkages with other websites

In order to rank your website higher and generate more traffic, always look out for back links. Look out for other websites to be able to convince them to link to the content presented on your website, which is relevant to their web content. Do not forget to list your website in the related forums and directories. The quality of the links pointing to your website can significantly enhance the number of visitors on your website.