PPC Advertising versus buying traffic to your site, which is better?

Have you been looking at ways to increase traffic to your website? Are you considering both PPC (Pay-Per-Click)advertising and buying traffic to your site, but are not sure which is better?

Here are a few reasons why you may want to think about buying traffic to your site before anything else. After all, if getting a high conversion rate is important to you, then buying traffic will definitely get that for you.

Buying traffic is targeted — While companies that sell PPC advertising will tell you the traffic you will get is targeted, in many cases it is not. That means, when someone clicks on one of your ads, even though you have to pay for that click, there is still a high chance they will have zero interest in what your site has to offer.

When you buy traffic, however, it is just that — targeted. That means you are sent specific types of people from certain areas of the world and with particular interests that align with your site.

A higher rate of conversion — When you buy targeted traffic, you will often notice your conversion rate is higher. That rate is usually higher whether you want people to click on ads you have on your site, or if you are selling a product and want them to buy it.

This is due to the people arriving on your site from bought targeted traffic being interested in what you are selling. When you pay for PPC advertising, however, you may get more traffic but if it is traffic that does not convert, it is not much use to you. Not bad, eh?

The cost of PPC advertising versus buying traffic — In many respects, it makes more sense to buy traffic to your site, particularly when you look at the cost per person.

After all, when you can get 10,000 new people to visit your site for less than 50 dollars, and a good percentage of them will convert, why would you pay several hundred dollars in PPC advertising for the same thing.

PPC advertising is open to abuse and click fraud — One of the big disadvantages is that PPC advertising is open to click fraud.

What that means is, even though you have to pay every time someone clicks on your ad, there will always be a percentage of people who are just clicking on ads so you have to spend money.

Whether that is one of your competitors, someone who does not like you or someone who hates your site or what you are selling. Every PPC advertising campaign always has a percentage of clicks that are fraud.

With buying traffic to your site, however, you are guaranteed the number of people you pay for, so you know every person that visits your site came there legitimately.

PPC advertising can have some benefits when it comes to getting more traffic to your site but, if you want a guarantee of more people for the least amount of money and less fraud, most of the time buying traffic is the safer bet.


Review of Sky Broadband (UK)

Sky broadband is an unlimited plan from a company that launched its service in January 2017. The company may be better known for its movie channels, sports, and news, but now it offers broadband without signing up for a TV package – just call the contact numbers for Sky and get everything ready today. Having an unlimited broadband package means there are no hidden fees or penalties for use.

Broadband Limitations, Coverage and Speeds

The broadband service reaches more than 16 million homes across the UK and its possible to see what areas are available by using the checker on Sky’s website. The Sky Fibre broadband service has unlimited use and the company also offers limited public wi-fi. The wi-fi offered has 20,000 hotspots and the ability to sign-up up to six devices including laptops, tablets, and smartphones. When planning to use wi-fi hotspot locations can be found on the website under Sky’s Hotspot Finder. The broadband provider also has internet security software called Sky Broadband Shield to protect computers from viruses and to control content for children. Parents are able to use this feature to protect children from accessing content or websites.

Packages, Speeds, and Commitment

The broadband company offers several packages to fit the pricing needs and use for customers starting at £19 and the highest priced package at £44. The choices offer different speeds and in one package a usage allowance. This is a £29 package with speed up to 38Mbits per second that has a usage limit of 25GB. The lowest priced package of £19 has a speed of up to 17Mbits per second. The highest package at £44 has speed up to 76Mibs per second. The other middle priced package that has unlimited usage is £39 with speed of up to 38Mbits per second. The commitment for Sky broadband is a 12-month contract for the lower priced package and 18 months for the other three offered packages.

Broadband Performance

The Sky Fibre broadband at 38Mbits is able to stream shows and videos up to 4k smoothly without any buffering. People gaming will find the speed, latency or packet loss in their favor with the offered speeds and no dropped games. Downloads are fast and flawless and because it is unlimited service there is no going over any limits with gaming, streaming and downloading.

There are also a few things you can do to improve the speed vastly:

Current customers of the internet service rate it as having little to no downtime. This is an important factor since it can be the difference of being able to connect to the internet or not. During peak times, which is between 8:00 and 10:00 pm customers report they remained at maximum speeds with the 38Mbits and 76Mbits speeds. The lower speed package 60 percent of the customers kept their maximum speeds. This is a truly unlimited plan with no limit on data or traffic and no artificial usage slow down after a certain amount of use that some other providers use with unlimited service.

While no broadband service is perfect, Sky broadband is a fast, reliable, is a good pricing and offers good customer service.

Choosing The Best Laptop For Your Kids

Parents are going to want to know what the best possible solution is when it comes to looking for a laptop for their children. They’re not going to want to waste a lot of money so it makes sense to have some things in mind before shopping becomes a priority.

See Custom Reviews Online

One of the most helpful things that a person can do when they are trying to find the best laptops for kids is to check the customer reviews. That is one thing that parents love to do. Parents love to rave about products that work well, but they also do not have any apprehension about sharing views on products that don’t.

Anyone that may be interested in getting a product review can simply check websites like Amazon and other websites that sell laptops like Best Buy. Customers will typically give a review on the products in terms of how fast it is and how well the overall performance is for the laptop. Another telling sign of a system that may not be worth your time is the lack of reviews. If there is a laptop for kids that doesn’t have interviews it may not be a popular system. This may mean that there are not a lot of people that are interested in purchasing it for whatever reason. It is important to be mindful of this when reviews are being checked on different laptops.

Compare Laptops

Another thing that people may have to do when they are trying to buy a laptop for their kids is compare laptops. There are a lot of different brands out there, and there are web sites available that give customers the option to compare. Parents can plug in the various specifications that they are looking for and compare these things four different laptops. Parents will be able to get a better assessment when they are seeing the side-by-side features that are listed for certain laptops. This is a helpful way for any parent to make a better decision about the laptop that their kids will benefit from the most.

Talk To Your Children

Another important thing for choosing a good laptop is the conversation that you have with your children. You will never really know how well the laptop that you’re buying is going to work unless you consult with your children first. It really is all going to come down to a matter of what they use the laptop for.

It may not be obvious at first, but parents will find that laptops that have better video cards or more memory are typically going to be used for gaming. If this is what your kids plan to use the laptop for this is fine. If your children, however, are only planning to use the laptop for browsing the web or writing a paper the excessive amount of memory and premium video card is a waste. There’s no point in spending this excessive amount of money if the children are not going to use the laptop in this manner. That is why it is important to talk with your kids and assess their needs first.